Omaha Hotels Case Study
You’ll notice that in the search results for each of the major booking sites (Hotels.com, Travelocity.com, Orbitz.com, and Priceline.com) that you can sort your hotel results by lowest price. How do these search results, from each site, compare to what the competing sites offer? I decided to find out just that with a little test. For this test, I assume that you are sorting your search results by the lowest rates. I also assume that you aren’t affiliated with AAA, AARP, or a group for which hotels, if you deal with them directly, will give you discounts.
How this experiment was conducted:
The hypothetical stay is from 7/19/2009 to 7/21/2009 for two adults. Rates were received on 5/12/2009. Everything you see in italics is when there was a tie between the booking sites. For each hotel on each website I picked the room type which was showing as the cheapest on that particular site. I then used this same room type when finding the prices for the hotel from the other sites. There were a few times when a competing site was offering a lower rate for a different, but similar, room type.
Hotels.com
Above you see the first 15 hotel results when you sort your search results by “lowest price” for the Omaha area. The only real competitor to Hotel.com’s rates was Orbitz.
Travelocity.com
Above are Travelocity’s first 15 search results when you sort by “lowest price”. As you can see, Hotel.com and Orbitz.com stole most of the lowest rates away from Travelocity. For one of the hotels, I could find a lower price by looking at the hotel’s own website and for two of the hotels I found a lower rate by calling the hotel directly.
Orbitz.com
Above are the first 15 hotels you see in the search results when you sort by lowest price on Orbitz.com. As you can see, Hotels.com, as well as dealing directly with the hotel, yielded better prices for a lot of Orbitz’s listings.
Priceline.com
Above are the first 15 hotel results when you sort by “lowest price”. Based on this example, Priceline is very poor in terms of its standard hotel listings.
So, when you are looking for cheap hotels in Omaha NE, which is the best booking site to use in terms of pricing? Although we can’t come to any conclusions based off of one example, it is safe to say that Hotels.com and Orbitz.com really do give you good deals when you ask the sites to sort your results by lowest price. Also, you should try dealing with the hotel directly by either going to their website or calling them. I only really started negotiating by phone when I compiled the data for Orbitz and Priceline, which is why the “Call Hotel” column has a lot more wins for the last two tests.
You might be asking yourself: Don’t the booking sites have price match guarantees? If one of these sites has a price match guarantee shouldn’t I just then shop only with that site? In Price Match Guarantees of the Major Booking Sites I examine all the price match guarantees from all the major booking sites. Neither of the 4 booking sites in this study have a price match guarantee which looks at the total price, including taxes and fees. This means that you aren’t safe when booking with just one site, you have to shop around. But based on just price alone, both Hotels.com and Orbitz.com have very goods prices. So it would be wise to start you search for the lowest price from either 2 of these sites.
What does this all mean when you want to book a hotel?
You can, of course, shop only through the individual hotel websites and feel safe with their price assurance policy, but you’d also be missing out on the other types of hotels you can stay in, which you can only find when you search through hotel booking sites.
If you want to book a cheap hotel for the Omaha area, or any city for that matter, here’s how I’d do it, based on my case studies thus far (I assume that you don’t mind not having a cancellation policy)…
1. Sort your search result by “lowest price” with either Hotels.com or Cheaptickets.com
2. Pick a hotel
3. Compare the price you see to Travelocity.com , Hotels.com or Cheaptickets.com (whichever one you don’t use first), the hotel website, and a call to the hotel. To be safe you can also search for the hotel in one of the metasearch sites like Kayak. This will ensure that you are getting the best price.












